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To calculate the Page Rank for a
page, all of its inbound links are taken into account. These are
links from within the site and links from outside the site.
PR(X) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/O(tn))
That's the equation that
calculates a page's Page Rank. It's the original one that was
published when Page Rank was being developed, and it is probable
that Google uses a variation of it but they aren't telling us
what it is. It doesn't matter though, as this equation is good
enough.
In the equation 't1 -
tn' are pages linking to page X, 'O' is the number of outbound
links that a page has and 'd' is a damping factor, usually set
to 0.85.
We can think of
it in a simpler way:-
a page's Page Rank = 0.15 + 0.85 * (a "share" of the Page Rank
of every page that links to it)
"share" = the linking page's Page Rank divided by the number of
outbound links on the page.
A page "votes" an
amount of Page Rank onto each page that it links to. The amount
of Page Rank that it has to vote with is a little less than its
own Page Rank value (its own value * 0.85). This value is shared
equally between all the pages that it links to.
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