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Page Rank is one of more than 100 factors Google uses in the
ranking of you website and your resulting position on their
search engine.
Page Rank is a numeric value that represents how important a
page is on the web. Google figures that when one page links to
another page, it is effectively casting a vote for the other
page. The more votes that are cast for a page, the more
important the page must be. Also, the importance of the page
that is casting the vote determines how important the vote
itself is. Google calculates a page's importance from the votes
cast for it.
How
important each vote is taken into account when a page's Page
Rank is calculated. Page Rank is Google's way of deciding a
page's importance. It matters because it is one of the factors
that determine a page's ranking in the search results. It isn't
the only factor that Google uses to rank pages, but it is an
important one.
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